Impact Results

If you have purchased Premium Visibility Reports – Impact Audience, you will see the demographic and firmographic traits of the audience who read your press release. Impact data Is located in the Audience section of your Visibility Reports, and it takes 24 hours after your press release has been distributed to generate results.

What is Impact? Cision has developed tracking technology to help you understand the audiences who read your PR Newswire press release across the internet. Impact captures demographic and firmographic data (like age, gender, income, industry, & company size). The data is compiled and displayed in your Visibility Reports.

Impact Category Descriptions

NOTE: Premium Visibility Reports – Impact Audience is an additional service available to PR Newswire customers in the U.S. and Canada and is recommended for distributions to the U.S. and Canada.  Contact your Account Executive or click here for more information


Contact Us

Cision  - U.S. Customers



Cision  - EMEAi Customers

+ 44 (0)207 454 5111 




General tips:


Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top; you can also email any individual report by clicking the Email button at the top of the page.

Click the View All link whenever you see it to view the full, expanded data set within that metric.