Account performance

• Number of releases - Number of press releases your company has pubished
• Pickup - All relevant media placements and influencer interaction around your content, consisting of either exact match pickup from the online and social media that we monitor or tweets about your news.  
• Release views - All bonafide human views to your release, whether from public or media channels.
• Release hits -  The number of times your release was crawled by a search engine robot or other web crawler on our websites. 
• Multimedia views - Total views, plays and downloads of multimedia assets linked to your release
• Engagement - Total click-throughs, shares and downloads of your release and/or key assets distributed with or elements embedded within your release. 

Key trends for activity on releases in this account over the last twelve months.

• Release views & hits -  All bonafide human views to your release, whether from public, media or investor channels; and webcrawlers, the number of times your release was crawled by a search engine robot or other web crawler on our websites. 
• Journalist views - Credentialed media who view your release through PR Newswire for Journalists.
• Engagement - Total click-throughs, shares and downloads of your release and/or key assets distributed with or elements embedded within your release.

Account Performance highlights Amplification data.

If the account includes products such as SocialBoost, Guaranteed Paid Placements, or Multichannel News Release (MNR), the widget displays aggregated data from the last 12 months, based on the number of releases that included these amplification products.