Amplification

Guaranteed paid placement, powered by Nativo, expands the reach and visibility of your release by creating a native advertisement that displays on premium publisher sites and gathers impressions. The native advertisement links to the press release in a native article format within the publisher’s site. 

• Native advertisement: A native advertisement (or ad-unit) is created using the press release headline and an image or video and fits seamlessly into a publisher’s news feed by matching the visual design and function of the website.
• Impressions*: The number of times users open a website and the native advertisement is visible on the page. An impression is logged even if the placement isn’t clicked on.
• Native Article: The press release matched to the look and feel of the publisher site, fully integrated and consumed onsite for the least disruptive user experience. Native Articles are the most effective form of native advertising and are only available from Nativo.

*How are impressions calculated? 

Nativo provides all impressions coming from desktop and mobile devices. Impressions are used as a billable unit of measure for each native ad unit served, which is how the impression levels in packages are guaranteed. The native advertisement runs on the sites in the selected package for 1 week until all the guaranteed impressions are gathered. After 7 days, your report will display screenshots of the native article on each website to serve as proof of placement on these premium sites. 

Proof of Placement

Screenshots of the native article on each website serve as proof of placement on these premium sites. Please note: Screenshots will be available 7 days after the campaign ends.

See the full list of outlets your news release was sent to, whether you selected a Cision Influencer List, a Cision Market List, or a Cision Journalist List as a complement to your wire distribution.

• Cision Influencer Lists reach niche audiences across sectors such as Healthcare, Technology, Finance, Entertainment, Energy, Environment, Education, Policy, Legal, Transport, and Travel. These lists help expand awareness and potential earned media for each distribution.
• Cision Market Lists provide targeted access to seek content by industry, geography, or market size. Customers can choose from 34 list options, organized by geography and industry, using regularly updated data provided by Irwin, a leading financial services data company. Contact your account executive to learn more.
• Cision Journalist Lists deliver your release directly to credentialed journalists relevant to your topic or industry.

The SocialBoost widget, located within the Amplification tab, provides insights into how your content is shared across our distribution partner network. If your account includes SocialBoost, your social share metrics will appear here.

Unique Views

Number of unique IP addresses per widget per day 

• If a person visits the same widget multiple times within a day, it will be counted as one user   
• If a person visits the same widget multiple times but with a different device (different IP), it will be counted as two users   
• If a person visits multiple widgets, it will be counted as a visit for each toolkit   
• If a person visits the same widget on multiple days (> 24 hours between visits), it will be counted a visit for each

Shares

Number of times someone takes an action on the widget to share a post. If sharing a post requires multiple steps, we track the last step that is performed on the widget.

A share happens when a user clicks on the "customize and share" or "download and copy" button on a post displayed in the widget, but we don't track if the post shared then generates reshares on that particular social network. Only the initial share is tracked. 

Clicks

Number of times someone clicks on a link in a post that was shared via the SocialBoost widget on a certain social network. It is basically a website visit originating from the social share tool post.

Unique views and shares over time

• The chart depicts daily metrics for each category across a 60-day period.  
• Use the toggle option to focus on a single metric (either Views or Shares) or display both together in the line chart. This helps you compare trends side by side or drill down into one metric at a time.

Shares by social media

It represents the total number of campaign shares across different platforms. (Note: Only direct shares from the SocialBoost widget are counted)  

Clicks by social media

It represents the number of clicks generated across the different social media platforms where the campaign has been shared  

Clicks over time

This line chart displays the daily click volume on a social post over a selected time period (up to 60 days). Each point on the line represents the number of clicks per day as captured in the SocialBoost widget, helping you track engagement trends and patterns over time.