Impact Category Descriptions

 

INDIVIDUAL DEMOGRAPHICS

Gender: The gender chart will show a breakdown of the audience by gender (male, female).

Age  The age chart will show a breakdown of the audience by gender (male, female). The age chart will describe the audience bracketed by decade for individuals 18+: 18-19, 20-29-, 30-39, 40-49-, 50-59, 65+).

Lifestage: The lifestage chart breaks down the audience by stage of life: Gen Y (1980-2000), Gen X (1966-1979), Jonesers (1954-1965), Baby Boomers (1946-1953), Silent Gen (1925-1945), Elders (1910-1924).

Marital Status: The marital status chart describes the audience by category: Married, Not Married, Single, Separated.

Education: The education chart describes education range: Grad Degree, Ugrad Degree (Undergraduate), Some College, High School, and Other.

Employment Status: Employment status contains users who are 1) employed, 2)Part-Time, 3) Self-Employed or 4) Work from Home

Estimated Net Worth: Estimated Net Worth of individual.

HOUSEHOLD DEMOGRAPHICS

Househould Size: Household size contains people who live in a household with the specified number of people present (1; 2; 3+). Property Type contains people who live in a property of the specified type. (Single Family; Multiple Family).

Number of Children: Number of Children contains people who live in a household with a specified number of children present (1, 2, 3+).

Age of Children: Age of Children contains people who live in a household with children within the specified age ranges (Infants: 0-2; Todders: 3-5; Children: 6-10; Tweens/Teenagers: 11-18).

Family Position: Family Position contains people with the specified family position. (Female Head of Household; Male Head of Household).

Property Type: Household size contains people who live in a household with the specified number of people present (1; 2; 3+). Property Type contains people who live in a property of the specified type. (Single Family; Multiple Family).

Income:  The income chart will show a breakdown of the breakdown of audience's household income by bracket: $0-29K, $30-59K, $6-59K, $60-99:, $100-149K, $150-249, >$250K

Wealth Decile: Wealth Decile contains people in the wealthiest xx% of households (by 10% increments).

FIRMOGRAPHICS

Roles: The role chart will describe the audience by role such as Executives, Business Owners, C-Level Executives, President and VPs, Directors, Middle Managers

Deicision Makers:  The decision makers chart will show the share of audience members by departments such as  Finance, IT, Sales & Mkt, and Small Business.

Company Age: Company Age contains people who work at companies with a specified age.

Company Size: The Company Size chart will break down the audience by the number of employees for the company where the audience individual works.

Sales Volume: The sales chart will describe the audience by revenue bracket for the company where this individual works.

Industries and Occupations: The industry chart will break down the audience by top area industry and occupation brackets such as Transportation & Logistics, Telecommunications, Science & Engineering, Education, Legal, and Business & Financial.

Past Technology Purchases: This chart will describe the audience by their recent past technology purchases.                

Contact Us

Cision  - U.S. Customers

+1-888-776-0942

HelpDesk@cision.com

 

Cision  - EMEAi Customers

+ 44 (0)207 454 5111

release@prnewswire.co.uk 

 

 


 

General tips:

 

Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top; you can also email any individual report by clicking the Email button at the top of the page.
 

Click the View All link whenever you see it to view the full, expanded data set within that metric.

 

 

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