Traffic

Traffic to your release and multimedia assets are broken out and displayed, in an at-a-glance stat tile summary format.

How is traffic calculated:

Overall Traffic is measured as the combined total shown across two widgets:

• Release Views and Web Crawler Hits
• Multimedia Views and Web Crawler Hits

Release views  -- Views show how many times your release was accessed across PR Newswire websites and our partner network.

The total combines views from both PR Newswire properties and partner sites, and is broken down into two types:

• PR Newswire properties: Domains owned by PR Newswire, like prnewswire.com, prnewswire.co.uk, prnasia.com, or newswire.ca
• Partner sites: Outlets in our Online Syndication network that allow use of tracking tech to retrieve views of content on domains that are not PR Newswire Properties. Not limited to outlets that appear in Exact Match Pick-up.

Web Crawler Hits -- The number of times your release was "seen" by a bot, also known as spider or crawler, a set of automated code used most often for search engine indexing.

The chart below shows a breakdown of the total views collected from PR Newswire properties and partner sites.

Total views by channel

Multimedia Views & Engagement -- The total number of views, plays and downloads of assets distributed with your release.

• Image Views -- Views of images with this release    
• Video Views  -- The number of times your video was viewed.     

Web Crawler Hits -- The number of times your release was "seen" by a bot, also known as spider or crawler, a set of automated code used most often for search engine indexing.

See how many views your images get with your release and our image archive, photos.prnewswire.com.  Note that Image Views may also include hits from search engines and other web crawlers. Click See Details under Multimedia Traffic, then navigate to the Image views and hits tab for a full breakdown.

Information provided:

• Image thumbnail
• Image's (where the image was posted)
• Views with this Release
• All Image Views 

See where your video views came from. Click See Details under Multimedia Traffic, then navigate to the Video Views tab for a full breakdown.

If your video is hosted on YouTube please refer to YouTube Terms of Service and Google Privacy Policy.

See when the traffic to your release occurred.  The bar chart displays data from PR Newswire sites and partner sites in a single bar, along with cumulative totals. Categories can be deselected to view specific data.

See where your traffic originated, whether from search engines, social networks, direct or from other sources. Select See Details to view a breakdown of all traffic sources.

• Direct -- when a visitor types in the URL or followed a bookmark, or when there is no referrer information.
• Search Engines - shows you views to your release derived directly from a search engine query
• Social Media -- shows you views to your release from social shares
• Our Sites -- shows you views to your release from prnewswire.com, prnewswire.co.uk, or from newswire.ca, most often from site search
• Other Sites -- Views to your release from any of the large number of websites forming part of PR Newswire's syndication network

See views to your release from the partner sites who form part of PR Newswire's online syndication network. Not limited to sites that appear in the Exact placements.

How far back do image views go?

• Image view data is available starting from July 1, 2013.

Why is the download information for my photos characterized as "media downloads"? Does the download information reflect journalist activity?

• Yes.  All  photo download information is pulled from PR Newswire's award -winning media site PR Newswire for Journalists. Visibility Reports do not yet display photo download information from PR Newswire's public site, prnewswire.com.

Why do I sometimes see low download numbers for my photos?

• This is because the download information available in Visibility Reports currently only reflects media download activity.  Members of the public can currently see your photo on prnewswire.com, but we are not yet tracking downloads from this site.

What are the sources for image views in my releases?

• Views to your images can come from many sources:  from all PR Newswire web sites (both mobile and regional), from third party web sites which form part of PR Newswire's online syndication network, from PR Newswire for Journalists, and from RSS feeds. Additionally image views may come from Newscom and from PR Newswire's Photo Archive.

Why do I see so many more cumulative views to my images than views to the image with my release?

• There are many reasons why some images have very high numbers of cumulative views.   First off, your PR Newswire photo can be displayed in many more places than just the release page on PR Newswire.com.  It can be featured on PR Newswire's home page in a photo carousel, on various industry or "browse release" pages, or the photo could have been included in any number of relevant RSS feeds subscribed to by either consumers or media.  Additionally, it could be that you have used the same image with other releases, either before or after the release you are currently viewing in your report.  Finally, a number of views to your photo, independent of the news release itself, may have derived from media viewing the image on PR Newswire's photo archive, or consumers viewing the image on any of the sites in PR Newswire's online syndication network.