Audience

                                       Detailed Breakdown of Features

A snapshot of key demographic data shining a light on which identifiable audiences generated traffic to your release.

Measurable demographics

• Media Views -- The total views of your releases via the PR Newswire for Journalists service    
• Organization Views -- The number of organizations identified as having viewed your release       

If you have purchased Premium Visibility Reports – Impact Audience, you will see the demographic and firmographic traits of the audience who read your press release. Impact data Is located in the Audience section of your Visibility Reports, and it takes 24 hours after your press release has been distributed to generate results.

What is Impact? Cision has developed tracking technology to help you understand the audiences who read your PR Newswire press release across the internet. Impact captures demographic and firmographic data (like age, gender, income, industry, & company size). The data is compiled and displayed in your Visibility Reports.

Impact Category Descriptions

NOTE: Premium Visibility Reports – Impact Audience is an additional service available to PR Newswire customers in the U.S. and Canada and is recommended for distributions to the U.S. and Canada.  Contact your Account Executive or click here for more information. 

The industries covered and media types of the journalists & bloggers accessing your release on PR Newswire for Journalists, and where they are located.

• Top Industries -- See the industries of the top outlets where journalists have viewed your release.
• Top Media Types -- See media type of the top outlets where journalists have viewed your release.
• Top Countries -- See the countries of the top outlets where journalists have viewed your release.

Where views to your release originated.

• Interactive map breaks out views by type (media, organization, all views), and by region.  

See the details of each media outlet from PR Newswire for Journalists, from which a journalist viewed your release.  This table displays: 

• Media outlet name
• Media outlet industry
• Media Type
• Media Location
• Number of views from journalists working from this media organization
• Total number of media views to your release from PR Newswire for Journalists.

Please Note: Organization Views are no longer displayed for releases distributed after 5/4/2023.

See which organizations have viewed your release.  We convert anonymous visitor data into useful firmographic data

• Organization -- The registered name of the organization from which the user viewed your release
• Headquarters -- The  registered address of the organization
• Country --  The country in the registered address
• Location -- The location of the user viewing the release
• Parent Organization -- To view contact details move mouse over name or download data.
• Industry -- The SIC industry of the parent organization
• Views -- The number of views from this organization

* For more information on Organization Views, scroll to the bottom of this page. 

New!  See the full list of outlets to which your news release was sent, whether you chose a Cision Influencer List or a Cision Market List as a  complement  to your wire distribution. 

• Cision Influencer lists reach niche audiences covering specific segments of the Healthcare, Technology, Finance, Entertainment, Energy, Environmental, Education, Policy, Legal, Transport, Travel and other sectors to expand the potential awareness and earned media for each distribution.

• Cision Market lists provide targeted reach to buy-side and sell-side analysts and investors looking for content based on industry, geography and market size. There are 34 options for customers to choose in this category, broken out by geography and industry, and using regularly updated lists provided by Ipreo, a leading financial services data company. Reach out to your account executive to find out more.

What information is included in the Views by Organization section of my report?

• The Views by Organization section of Visibility Reports shows you, when available, the organization of the person viewing your news release on prnewswire.com. Organization Views by Industry breaks down the views by organization by their primary industry. 

How do you determine the organization with which a viewer is affiliated?

• PR Newswire has partnered with a company called netFactor to provide you with this information. netFactor uses proprietary technology to collect data from internet browsers and match this with key business information about the organization with which the IP address of the viewer to your release is affiliated. 

Why is Views by Organization intelligence useful to me?

• Although web analytics reports can provide you with referral information about your views (i.e., whether the view came from Facebook, for example, or from a search engine query), this referral information typically does not identify the organization of the viewer. The 'Organization Views' data in Visibility Reports addresses this by providing some information, where available, on visitors to your release from identifiable organizations. This data can help you: 

-- identify new opportunities

-- allocate time and budgets more effectively

-- provide additional context regarding your audience reach and segmentation.

Why do I sometimes see the same organization listed more than once in my Views by Organization data?

• Some companies and organizations have more than one set of IP addresses. This situation may arise from any number of given circumstances such as new bundles of IP addresses assigned to new regional offices of a company, from a given company's acquisition of a different organization, or from the relocation of offices, etc. In such cases we display the name of the company for each separate IP address.

Are the views in Views by Organization unique views?

• There is no current way of ascertaining whether Views by Organization are unique views or views from multiple individuals from the same IP address.