Pickup

Detailed Breakdown of Features

Pickup answers the question:  Which outlets/Twitter handles picked up the full text-posting of my news release?

• Total pickup:  Defined as all relevant media placements and influencer interaction around your content, consisting of exact match pickup from the online syndication partners who repost the content verbatim  
  • Exact matches are full text posting of the press release in the online media that we monitor.
• Total potential audience: ​This number refers to the potential number of viewers exposed to your exact match and tweets. Total potential audience is calculated by adding up the following:  
  • For online sites – the average number of visitors (obtained from an audience data provider) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:​

• ​NEW: SimilarWeb*: SimilarWeb provides Unique Monthly Visitors from desktop and mobile devices. This data is updated monthly.
• Siteworthtraffic, an internet analytics company favored by come Asian customers.​
• Alexa, an American web traffic analysis company.

*As of April 25, 2020 PR Newswire replaced Cision Digital Reach with a 3rd party data provider and industry leader: SimilarWeb. SimilarWeb is purely based on Unique Visitors per Month (UVPM) for both desktop and mobile users. The benefits of this include improved timeliness, accuracy and transparency of data. SimilarWeb Data is updated monthly so an outlet's audience will vary from month to month. 

Stat tiles on Pickup Tab

See all pickup broken out by day since your content was distributed.

Total pickup over time

See a breakout of the type of outlet that picked up your release -- whether it be broadcast media, newspapers, Twitter, news and information services, trade pubs or other.

• See also a breakdown of these outlets by industry.

Total pickup by source type and industry

Exact matches are full text posting of your press release in the online media that we monitor.

• Click the "View all Exact Match Pickup" to see the comprehensive list of sites that picked up the full text of your press release.  

Exact Match Pickup

Guaranteed Paid Placement, powered by Nativo, expands the reach and visibility of your release by creating a native advertisement that displays on premium publisher sites and gathers impressions. The native advertisement links to the press release in a native article format within the publisher’s site. 

• Native advertisement: A native advertisement (or ad-unit) is created using the press release headline and an image or video and fits seamlessly into a publisher’s news feed by matching the visual design and function of the website.
• Impressions*: The number of times users open a website and the native advertisement is visible on the page. An impression is logged even if the placement isn’t clicked on.
• Native Article: The press release matched to the look and feel of the publisher site, fully integrated and consumed onsite for the least disruptive user experience. Native Articles are the most effective form of native advertising and are only available from Nativo.

*How are impressions calculated? 

Nativo provides all impressions coming from desktop and mobile devices. Impressions are used as a billable unit of measure for each native ad unit served, which is how the impression levels in packages are guaranteed. The native advertisement runs on the sites in the selected package for 1 week until all the guaranteed impressions are gathered. After 7 days, your report will display screenshots of the native article on each website to serve as proof of placement on these premium sites. 

Proof of Placement

Screenshots of the native article on each website serve as proof of placement on these premium sites. Please note: Screenshots will be available 7 days after the campaign ends.