Pickup

Detailed Breakdown of Features

Pickup answers the question:  Which outlets/Twitter handles picked up the full text-posting of my news release?

• Total pickup:  Defined as all relevant media placements and influencer interaction around your content, consisting of either exact match pickup from the online and social media that we monitor, or tweets about your news.  
  • Exact matches are full text posting of the press release in the online media that we monitor.
  • Tweets in Visibility Reports are those tweets/retweets discovered on Twitter by our reporting spiders, which contain a link to your release on our PR Newswire or CNW websites.
     
• Total potential audience: ​This number refers to the potential number of viewers exposed to your exact match and tweets. Total potential audience is calculated by adding up the following:  
  • For online sites – the average number of visitors (obtained from an audience data provider) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:​

• ​NEW: SimilarWeb*: SimilarWeb provides Unique Monthly Visitors from desktop and mobile devices. This data is updated monthly.
• Siteworthtraffic, an internet analytics company favored by come Asian customers. Measured in a visitors/day format.​
• Alexa, an American web traffic analysis company. Measured in a visitors/day format.
• Cision Digital Reach*, a proprietary methodology created by Cision to measure the reach of online media outlets that post our news. Reported in a visitors/month format. In most instances, this will have been replaced by SimilarWeb as of April 25, 2020.

• For tweets – the number of followers for each Twitter handle that tweets or retweets your release (obtained from Twitter).

*As of April 25, 2020 PR Newswire replaced Cision Digital Reach with a 3rd party data provider and industry leader: SimilarWeb. SimilarWeb is purely based on Unique Visitors per Month (UVPM) for both desktop and mobile users. The benefits of this include improved timeliness, accuracy and transparency of data. SimilarWeb Data is updated monthly so an outlet's audience will vary from month to month. 

Stat tiles on Pickup Tab

See all pickup broken out by day since your content was distributed.

Total pickup over time

See a breakout of the type of outlet that picked up your release -- whether it be broadcast media, newspapers, Twitter, news and information services, trade pubs or other.

• See also a breakdown of these outlets by industry.

Total pickup by source type and industry

Exact matches are full text posting of your press release in the online media that we monitor.

• Click the "View all Exact Match Pickup" to see the comprehensive list of sites that picked up the full text of your press release.  

Exact Match Pickup

Guaranteed Paid Placement, powered by Nativo, expands the reach and visibility of your release by creating a native advertisement that displays on premium publisher sites and gathers impressions. The native advertisement links to the press release in a native article format within the publisher’s site. 

• Native advertisement: A native advertisement (or ad-unit) is created using the press release headline and an image or video and fits seamlessly into a publisher’s news feed by matching the visual design and function of the website.
• Impressions*: The number of times users open a website and the native advertisement is visible on the page. An impression is logged even if the placement isn’t clicked on.
• Native Article: The press release matched to the look and feel of the publisher site, fully integrated and consumed onsite for the least disruptive user experience. Native Articles are the most effective form of native advertising and are only available from Nativo.

*How are impressions calculated? 

Nativo provides all impressions coming from desktop and mobile devices. Impressions are used as a billable unit of measure for each native ad unit served, which is how the impression levels in packages are guaranteed. The native advertisement runs on the sites in the selected package for 1 week until all the guaranteed impressions are gathered. After 7 days, your report will display screenshots of the native article on each website to serve as proof of placement on these premium sites. 

Proof of Placement

Screenshots of the native article on each website serve as proof of placement on these premium sites. Please note: Screenshots will be available 7 days after the campaign ends.

Here you can see complete information on all tweets and retweets that mention the PR Newswire version of your release, in addition to the estimated total number of followers for each Twitter handle.

We will always display only your first eight tweets by default.  To view all your tweets, click the "View all Tweets" box at the bottom of the Twitter display.

New!  To get an at-a-glance view of your retweets, click on the new "Tweets with Retweets" checkbox.

Twitter

See the tweets we post for you when you distribute your release via SocialPost.

SocialPost adds effective Twitter distribution to the most established and largest news distribution network in the industry, enabling you to more reliably reach your target audience, wherever they are.  

SocialPost tweets your message to followers of industry-specific accounts and @PRNalert. Most of our Twitter accounts are curated by PR Newswire staff who engage influencers and build community. Tweets are sent to up to four PR Newswire accounts in two hour intervals immediately after a release posts to PRNewswire.com, maximizing the press release's visibility on Twitter and in search engines. 

What are Impressions in my SocialPost report?

Your SocialPost's Impressions are the total potential audience for the post, made up of the followers of each SocialPost account that tweeted your press release and the followers of others retweeting it.

What are "Clicks from Twitter"?

Clicks from Twitter show the number of times users click the link to your release from any tweet.

What are the SocialPost Audience and Total Audience numbers?

SocialPost Audience is the total followers of the SocialPost accounts that tweeted your press release. The Total Audience for your SocialPost is the total followers of all accounts that tweeted or retweeted your release.

Call our Customer Content Services team (+1-888-776-0942) to find out how to add this distribution to your next release!