Go to the Traffic tab to see the total number of views captured for your release.



                        Detailed Breakdown of Features

Stat Tiles

Here is where all traffic to your release and multimedia assets are broken out and displayed, in an at-a-glance stat tile summary format.

  • Release views  -- Views of your release on our websites and our network.  These are broken out into two types:
    • Public Views -- i.e., Views from PR Newswire channels and from PR Newswire partner sites
    • Media Views -- i.e., Views from PR Newswire's media channel, PR Newswire for Journalists
    • Basic Activation 500 or Premium Activation 500* -- With the purchase of Placed Media Activation, you are able to maximize the reach of your press release and plug your content into Cision's MadTechTM ecosystem to drive 500 strategic, guaranteed views to your press release on
      • Basic Media Activation: Guaranteed 500 targeted views
      • Premium Media Activation:  Guaranteed 500 targeted views from premium sites and includes Activation Referrals in the External Traffic Sources table.

*PR Newswire launched Placed Media Activation as a trial offer in 2019.  Due to the success, we’ve undertaken work to improve the offering and options.  While we do this work, we are temporarily unable to include it with your distribution. We expect the improved Placed Media Activation to be live again in Summer, 2020. Please reach out to your account manager for any quesitons. 

  • Multimedia Views & Engagement -- The total number of views, plays and downloads of assets distributed with your release.
    • Image Views -- Views of images with this release    
    • Video Views  -- The number of times your video was viewed.      
  • Web Crawler Hits -- The number of times your release was crawled by a search engine robot or other web crawler on our website


Traffic Summary
Release Views -- Trend Chart

See when the traffic to your release occurred.  You can remove any traffic category from the legend to drill down to the traffic source that you most want to see.

PRNJ APAC Email Distribution

If you send a release that includes a distribution in Simplified Chinese, you will also see Email Distribution details to PRNJ APAC. PRNJ APAC includes many journalists based in the Asia Pacific Region that currently may not be included in the standard PRNJ platform utilized throughout Visibility Reports.

Media Views on PR Newswire for Journalists

See the media outlets from which credentialed journalists have viewed your release from PR Newswire for Journalists.  Click "View All" to see the full list!

Views on Partner Sites

See views to your release from the partner sites who form part of PR Newswire's online syndication network.

Traffic to PR Newswire Properties
External Traffic Sources

See where your traffic originated, whether from search engines, social networks, direct or from other sources.

  • Direct -- when a visitor types in the URL or followed a bookmark, or when there is no referrer information.
  • Search Engines - shows you views to your release derived directly from a search engine query
  • Social Media -- shows you views to your release from social shares
  • Our Sites -- shows you views to your release from,, or from, most often from site search
  • Thomson Reuters  (only for public companies) -- Investor and/or analyst views from Thomson ONE Desktop or StreetEvents
  • Other Sites -- Views to your release from any of the large number of websites forming part of PR Newswire's syndication network
  • Activation -- These referrals are the websites that drove a person to your content via your Placed Media Activation campaign.

NOTE: Placed Media Activation is an additional service that can be added to any U.S. wire distribution that includes a photo and can be selected on the Online Member Center.  Contact your Account Executive if you’d lke more information.

Search Engine Keywords

The search terms that visitors to your release use to find it.  Note that Google increasingly does not make this data available.  Since 2011 Google has been removing more & more keywords from its search engine referrer data. Visibility Reports displays all search engine keyword data that is shared by search engines.


Video Views

See where views to your video occurred.

If your video is hosted on YouTube please refer to YouTube Terms of Service and Google Privacy Policy.


Image Views

See how many views your images get with your release and  our image archive,  Note that Image Views may also include hits from search engines and other web crawlers.

Information provided:
  • Image thumbnail
  • Caption
  • Image Archive (where the image was posted)
  • Views with this Release
  • All Image Views 
More about image reporting data
How far back do image views go?
  • Image view data is available starting from July 1, 2013.
Why is the download information for my photos characterized as "media downloads"? Does the download information reflect journalist activity?
  • Yes.  All  photo download information is pulled from PR Newswire's award -winning media site PR Newswire for Journalists. Visibility Reports do not yet display photo download information from PR Newswire's public site,
Why do I sometimes see low download numbers for my photos?
  • This is because the download information available in Visibility Reports currently only reflects media download activity.  Members of the public can currently see your photo on, but we are not yet tracking downloads from this site.
What are the sources for image views in my releases?
  • Views to your images can come from many sources:  from all PR Newswire web sites (both mobile and regional), from third party web sites which form part of PR Newswire's online syndication network, from PR Newswire for Journalists, and from RSS feeds. Additionally image views may come from Newscom and from PR Newswire's Photo Archive.
Why do I see so many more cumulative views to my images than views to the image with my release?
  • There are many reasons why some images have very high numbers of cumulative views.   First off, your PR Newswire photo can be displayed in many more places than just the release page on PR  It can be featured on PR Newswire's home page in a photo carousel, on various industry or "browse release" pages, or the photo could have been included in any number of relevant RSS feeds subscribed to by either consumers or media.  Additionally, it could be that you have used the same image with other releases, either before or after the release you are currently viewing in your report.  Finally, a number of views to your photo, independent of the news release itself, may have derived from media viewing the image on PR Newswire's photo archive, or consumers viewing the image on any of the sites in PR Newswire's online syndication network.  


​Placed Media Activation offers customers an opportunity to increase views of their press release on Using your own images on your press release, a display ad will be distributed...

Contact Us

Cision  - U.S. Customers



Cision  - EMEAi Customers

+ 44 (0)207 454 5111 




General tips:


Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top; you can also email any individual report by clicking the Email button at the top of the page.

Click the View All link whenever you see it to view the full, expanded data set within that metric.