Metric Definitions

Pickup

Total pickup* represents all relevant media placements and influencer interaction around your content, consisting of either exact match pickup from the online and social media that we monitor, or tweets about your news.  

 

  • Exact matches** are full text posting of the press release in the online media that we monitor.
  • Tweets in Visibility Reports are those tweets/retweets discovered on Twitter by our reporting spiders, which contain a link to your release on our PR Newswire or CNW websites.  

 

*How is Total Pickup calculated?

Total pickup is a measure of the number of exact matches and tweets found of your content. PR Newswire uses a proprietary algorithm to search the thousands of sites in our distribution network for mentions of your distributed content. We also include all tweets that we find which link to your release on PR Newswire and CNW websites. 
 

**How are Exact Matches determined?

Exact match pickup is a component of our calculation of total pickup. PR Newswire uses a proprietary algorithm to search the thousands of sites in our distribution network for full text verbatim postings of your content. We search for exact matches for up to 48 hours after distribution. 

 

Total potential audience: ​This number refers to the potential number of viewers exposed to your exact match and tweets. Total potential audience is calculated by adding up the following:  

  • For online sites – the average number of visitors (obtained from an audience data provider) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:
    • SimilarWeb* provides metrics for Unique Visitors per Month (UVPM) coming from desktop and mobile devices. This data is updated monthly.
    • Siteworthtraffic, an internet analytics company favored by several of our Asian customers. Measured in a visitors/day format.​
    • Alexa, an American web traffic analysis company. Measured in a visitors/day format.
    • comScore, Inc., an Internet analytics company providing data and analytics to many of the world's largest enterprises, agencies, and publishers. Reported in a visitors/day format.
    • Cision Digital Reach*, a proprietary methodology created by Cision to measure the reach of online media outlets that post our news. Reported in a visitors/month format. In most places, this will have been replaced by SimilarWeb as of April 25, 2020.
  • For tweets – the number of followers for each Twitter handle that tweets or retweets your release (obtained from Twitter).

* As of April 25, 2020 PR Newswire replaced Cision Digital Reach with a 3rd party data provider and industry leader: SimilarWeb. Customers should expect an overall change in Total Potential Audience with this change. Data from SimilarWeb is updated monthly so an outlet's audience will vary from month to month. 

 


Views & Hits

Release Views --  The total number of views we were able to collect for your release.  These include Public Views and Media Views.

Views & Hits -- An aggregated total of all traffic to your release, including human views as well as hits to your release on prnewswire.com from search engine crawlers.

Web Crawler Hits -- The number of times your release was crawled by search engine robots or other web crawlers on prnewswire.com.

Public Views -- All views to your release on either PR Newswire's site or on downstream websites where we cannot identify the individual viewing the release. This is a subset of Release Views.

Media Views -- Views from PR Newswire for Journalists. This data is a subset of Release Views. 

Organization Views -- Views to your news release on prnewswire.com from identifiable organizations, using the visitor's IP address.  This data is subset of Public Views.

Views on Our Websites -- Views of the release on PR Newswire and CNW Group websites.

Views on Our Network -- Views to your release on the websites that are part of our syndication network.

 


Multimedia

Multimedia refers to the total number of views, plays and downloads of assets distributed with your release. 

Image views with release -- Views of the image(s) that occurred on this release.

All Image views -- All views of the image(s) with this release; with other, past releases; independently on PR Newswire properties, or from any downstream partner site.  As we host images on a dedicated photo archive they can receive views independently from the releases they are distributed with.

Video Views -- The number of times the video(s) were viewed.  If the video is hosted on YouTube then there may be views that occurred independently of the release.

Audio Downloads -- The total downloads of audio files from your release. 

Audio Plays -- The number times that audio files provided with your release were played.

Document Downloads -- Downloads of documents provided with the release.

Image Downloads (media, U.S.) -- Downloads of the image(s) by media outlets registered on PR Newswire for Journalists.  This data does not yet feed into Visibility Reports

Image Downloads (CNW) -- The number of times the image(s) was downloaded.

Total Downloads -- Total downloads of all types for assets provided with the release.  In this version of Visibility Reports, this now includes images as well as other file types. (Engagement tab)


Traffic

Traffic Sources -- Shows where the traffic to your release originated.

Traffic Sources: Direct Traffic -- The number of times someone viewed the release, but we could not identify a source (referrer) for the view.  The viewer may have bookmarked your release, or typed in the URL directly into their browser, among other possibilities.

Traffic Sources: Other Websites -- Traffic from websites that are not in other categories of traffic sources.

Traffic Sources: Search Engines -- Total traffic from search engines. 

Traffic Sources: Social Media  -- Total traffic from social media websites.

Traffic Sources: Webmail -- Total traffic from webmail apps, e.g. Gmail, Outlook.com, etc.


Engagement

Click-throughs -- The number of times that links in the body of the release were clicked. Measured on our websites only.

Shares -- The total number of shares from our websites, such as shares on Twitter, Facebook and other social media. Also included are printing of the release and sharing it via email.

Total Engagement Actions  -- The total click-throughs, shares, and downloads for your release.

 

 

 

 

 ♦ Visibility Reports 

       

             
    
       
      

Contact Us

Cision  - U.S. Customers

+1-888-776-0942

HelpDesk@cision.com

 

Cision  - EMEAi Customers

+ 44 (0)207 454 5111

release@prnewswire.co.uk 

 

 


 

General tips:

 

Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top; you can also email any individual report by clicking the Email button at the top of the page.
 

Click the View All link whenever you see it to view the full, expanded data set within that metric.

 

 

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