Go to the Overview tab to see all the key metrics from the other tabs of Visibility Reports.





Detailed Breakdown of Features


Answers the question:  What multimedia did I distribute with my release?

  • Here you will see all assets that you distributed along with your release.  Asset types possible include images, videos, audio files and documents.  If you distribute a large number of assets, they will appear in a scrolling carousel format in the asset view.

Answers the question:  Which outlets/Twitter handles picked up the full text-posting of my news release?

  • Total pickup:  All relevant media placements and influencer interaction around your content, consisting of either exact match pickup from the online and social media that we monitor, or tweets about your news.  
    • Exact matches are full text posting of the press release in the online media that we monitor.
    • Tweets in Visibility Reports are those tweets/retweets discovered on Twitter by our reporting spiders, which contain a link to your release on our PR Newswire or CNW websites.


  • Total potential audienceThis number refers to the potential number of viewers exposed to your exact match and tweets. Total potential audience is calculated by adding up the following:  
    • For online sites – the average number of visitors (obtained from an audience data provider) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:
      • Cision Digital Reach, a proprietary methodology created by Cision to measure the reach of online media outlets that post our news. Reported in a visitors/month format.
      • comScore, Inc., an Internet analytics company providing data and analytics to many of the world's largest enterprises, agencies, and publishers. Reported in a visitors/day format.
      • Alexa, an American web traffic analysis company. Measured in a visitors/day format.
      • Siteworthtraffic, an internet analytics company favored by several of our Asian customers. Measured in a visitors/day format.
    • For tweetsthe number of followers for each Twitter handle that tweets or retweets your release (obtained from Twitter).​

Answers the question:  What traffic did my release generate?

  • Release views:  Views of your release on our websites and our network.
  • Video views:  Views of your video.
  • Image views:  Views of images with this release.
  • Audio views:  Plays of your audio files.
  • Document downloads:  Total document downloads.

Answers the question:  Who are the audiences viewing my release?

  • Media views:  Views from PR Newswire for Journalists. (A subset of Release Views).
  • Organization views:  Views from organizations identified using the visitor's IP address. (A subset of Release Views).

Answers the question:  How are people engaging with my release?

  • Total Engagement Actions:   The total click-throughs, shares, tweets and downloads for your release.
  • Click-throughs:  Total clicks to links in your release on our websites.
  • Shares:  The number of shares from our websites, such as shares to Twitter, Facebook, via email, etc.
  • Downloads:  Total downloads for all files and documents in your release.
  • Web Conversions - If purchased with Premium Visibility - Reports Impact Audience plus Web Conversions
Industry Benchmarks

Answers the question:  How did my release perform in comparison with others?  On a scale of 1 - 100, Industry Benchmarks provide insight into how this release performed compared to other similar releases.

  • Pickup:  Based on the number of websites that post the full text of  your news release and their audience.
  • Traffic:  Based on views & plays of your release and any assets, and web crawler hits.
  • Audience:  Based on on the number of media and organization views to your release.
  • Total Visibility Index (TVI):  The average of Pickup, Traffic and Audience.
  • Engagement  Index:  Based on the click-throughs,shares and, where relevant, document downloads.


*For a fuller discussion of Industry Benchmarks, go to the Industry Benchmarks section of the Release Summary page here on the Help site.

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General tips:


Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top; you can also email any individual report by clicking the Email button at the top of the page.

Click the View All link whenever you see it to view the full, expanded data set within that metric.